CIP Program Development & Evaluation 4

Question 1

Which audience segmentation factor is MOST critical when developing interpretive programs for national parks?

Accepted Answer

Visitor prior knowledge and connection to the resource

Answer

Understanding prior knowledge and existing connections to the resource helps interpreters bridge gaps and increase relevance.

Question 2

A program developer conducts exit interviews with visitors immediately after an interpretive walk. This is an example of:

Accepted Answer

Summative evaluation

Answer

Exit interviews conducted after the program measure outcomes and represent summative evaluation.

Question 3

What is the recommended maximum number of main themes for a single interpretive program or product?

Accepted Answer

One

Answer

Best practice in interpretive planning calls for a single, focused theme per program to maximize audience retention and impact.

Question 4

A ranger develops a campfire program that ends with a call to action encouraging visitors to report invasive species sightings. This addresses which type of outcome?

Accepted Answer

Behavioral outcome

Answer

Calls to action that prompt specific visitor behaviors target behavioral outcomes in interpretive evaluation.

Question 5

Which evaluation tool uses a scale (e.g., 1–5) to measure visitor attitudes before and after a program?

Accepted Answer

Likert scale survey

Answer

Likert scale surveys measure the strength of agreement or attitude, making them ideal for pre/post attitude assessments.

(CIP) Certified Interpretive Planner Practice Test

(CIP) Certified Interpretive Planner Practice Test

CIP Program Development & Evaluation 4