A planner reviewing site interpretive goals finds they are vague and unmeasurable. The best corrective action is to rewrite them using:
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A
More evocative and poetic language to inspire the audience
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B
SMART criteria—Specific, Measurable, Achievable, Relevant, and Time-bound
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C
Broad aspirational language aligned with the agency's mission statement
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D
Technical jargon that signals professional rigor