A CIMA professional is an advisor at a firm that offers both proprietary and third-party mutual funds. The firm's proprietary funds generate higher fees for the firm and a larger commission for the advisor. When advising a client, the CIMA professional identifies a third-party fund that is more suitable for the client's objectives, has a lower expense ratio, and a stronger performance history than a similar proprietary fund. To comply with the Code of Professional Responsibility, what is the advisor's primary obligation?
-
A
Present both funds to the client, fully disclose the conflict of interest including the differential compensation, and act in the client's best interest.
-
B
Recommend the proprietary fund because the increased revenue is beneficial for the long-term stability of the firm, which indirectly benefits all clients.
-
C
Recommend the third-party fund but only after receiving written permission from a supervisor to recommend a non-proprietary product.
-
D
Present both funds equally without mentioning the compensation difference to avoid biasing the client's decision.