Crisis Communication & Notifications Flashcards
7 cards from real CIM practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 7 Crisis Communication & Notifications flashcards as text
What is 'message harmonization' in the context of crisis communications?
Answer: Ensuring all channels and spokespeople deliver a consistent, unified message
Message harmonization prevents conflicting statements from different teams or spokespeople, which can undermine stakeholder confidence.
Which of the following is a key risk of over-communicating during an incident?
Answer: Alert fatigue may cause recipients to ignore critical future notifications
Excessive low-value notifications desensitize recipients, increasing the risk that critical alerts are missed or ignored.
A Severity 1 incident notification differs from a Severity 3 notification primarily in:
Answer: The speed of notification, audience breadth, and escalation path
Higher severity incidents demand faster notifications, a wider and more senior audience, and a more formal escalation chain.
In incident management, a 'war room' serves what communication purpose?
Answer: A physical or virtual space centralizing all responders to enable rapid, coordinated communication
The war room consolidates key responders so decisions and communications happen in real time without lag from distributed teams.
What does the acronym SBAR stand for in structured crisis communication?
Answer: Situation, Background, Assessment, Recommendation
SBAR is a structured framework originally from healthcare now widely used in incident management to deliver concise, actionable briefings.
When should a press statement be prepared for a major public-facing incident?
Answer: Proactively, before or during the incident, approved by legal and PR teams
Proactive preparation of approved statements prevents hasty, unvetted responses under pressure and ensures legal and reputational risks are managed.
Which notification method is considered MOST reliable for reaching on-call staff during a critical P1 incident?
Answer: Phone call or automated voice alert with acknowledgment required
Phone calls with required acknowledgment ensure the recipient is actually reached and has confirmed awareness, unlike passive channels like email or chat.