CIA User Research and Analysis 3

Question 1

A researcher notices that participants behave differently when they know they are being observed during usability testing. This phenomenon is known as:

Accepted Answer

The Hawthorne effect

Answer

The Hawthorne effect describes how people modify their behavior when aware of being watched, potentially skewing research results.

Question 2

Which sampling method is most appropriate when the goal is to ensure all key user segments (novice, intermediate, expert) are represented in a small usability study?

Accepted Answer

Stratified sampling

Answer

Stratified sampling divides the population into subgroups and samples from each, ensuring all key segments are represented.

Question 3

A persona that is based entirely on team assumptions without supporting research data is called a:

Accepted Answer

Proto-persona

Answer

Proto-personas (or provisional personas) are assumption-based placeholders created before research data is available.

Question 4

In tree testing, a task is considered successfully completed when:

Accepted Answer

The user selects the correct destination node

Answer

Tree testing measures whether users correctly identify the destination node in the hierarchy for a given task.

Question 5

Which research method is best suited for exploring why users abandon a multi-step online form?

Accepted Answer

Analytics funnel analysis combined with exit interviews

Answer

Combining funnel analytics to locate the drop-off point with exit interviews to understand the 'why' gives the most complete picture.

(CIA) Certified Information Architect Practice Test

(CIA) Certified Information Architect Practice Test

CIA User Research and Analysis 3