CIA User Research and Analysis 2

Question 1

A UX researcher wants to understand the sequence of steps users take to complete a task across multiple systems. Which artifact best captures this?

Accepted Answer

Service blueprint

Answer

Empathy map

Answer

Affinity diagram

Answer

Heuristic evaluation report

Question 2

During a card sorting session, participants consistently group items differently than the existing navigation structure. What is the most appropriate next step?

Accepted Answer

Revise the information architecture to reflect users' mental models

Answer

Discard the card sort results as outliers

Answer

Conduct a heuristic evaluation instead

Answer

Increase the number of cards in the next session

Question 3

Which statistical measure is most appropriate for summarizing the central tendency of task completion times that contain extreme outliers?

Accepted Answer

Median

Answer

Mean

Answer

Mode

Answer

Standard deviation

Question 4

A researcher codes interview transcripts and notices the same themes appearing repeatedly with no new insights emerging. This is called:

Accepted Answer

Theoretical saturation

Answer

Triangulation

Answer

Axial coding

Answer

Member checking

Question 5

An information architect needs to test whether users can predict where to find content before clicking. Which method is most appropriate?

Accepted Answer

First-click testing

Answer

Eye tracking

Answer

Think-aloud protocol

Answer

Desirability study

Question 6

In contextual inquiry, the researcher's primary role is best described as:

Accepted Answer

Apprentice who learns from the user as master

Answer

Expert evaluator who identifies usability flaws

Answer

Moderator who guides users through scripted tasks

Answer

Observer who remains completely invisible

Question 7

When comparing two navigation designs using A/B testing, what is the minimum requirement before declaring a winner?

Accepted Answer

Statistical significance at a defined confidence level

Answer

At least 100 participants per variant

Answer

Equal representation of all user personas

Answer

Completion of at least 5 task scenarios