User Research and Analysis Flashcards
7 cards from real CIA practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 7 User Research and Analysis flashcards as text
A researcher wants to understand the emotional highs and lows a user experiences throughout a complex process. Which artifact most directly captures this?
Answer: Emotional journey map with sentiment curve
An emotional journey map with a sentiment curve plots emotional highs and lows at each touchpoint, revealing peaks of frustration and delight.
When designing a diary study, participants are asked to log entries:
Answer: At researcher-specified intervals in their natural environment
Diary studies capture self-reported data longitudinally in participants' real environments, often triggered by events or scheduled intervals.
Which type of validity is being assessed when a usability study accurately reflects real-world task performance rather than artificial lab behavior?
Answer: Ecological validity
Ecological validity refers to how well research findings reflect behavior in naturalistic, real-world conditions.
A facilitator ends every interview question with 'Can you tell me more about that?' This technique is called:
Answer: Probing
Probing is the technique of following up to elicit deeper, more detailed responses from participants.
In information architecture research, 'findability' is most precisely defined as:
Answer: How well content can be located within a specific navigation system
Findability is the quality that allows information within a system to be located by its users, directly tied to IA structure and labeling.
A researcher conducting a competitive benchmark study measures how long it takes 10 users to complete the same task on three competing products. Which metric is she collecting?
Answer: Task efficiency (time-on-task)
Time-on-task is a key efficiency metric used in benchmark studies to compare how long users need to complete a defined task.
When recruiting participants for a study about an enterprise ERP system, which approach best ensures participants have relevant domain expertise?
Answer: Screen for actual job role and years of experience with similar ERP systems
Screening by job role and relevant experience ensures participants authentically represent the target user population for specialized enterprise software.