User Research and Analysis Flashcards

An information architect is creating a taxonomy for an enterprise knowledge base. Which technique best reveals the language users naturally use to describe content?

Answer: Open card sort

Open card sorting lets participants create and label their own categories, revealing the vocabulary they naturally apply to content.

In qualitative user research, 'member checking' refers to:

Answer: Sharing findings with participants to confirm accuracy

Member checking involves returning findings to participants to verify the researcher accurately interpreted their experiences.

A researcher has interview data, usage logs, and a survey. Using all three to answer the same research question is an example of:

Answer: Triangulation

Triangulation uses multiple data sources or methods to cross-validate findings and increase research credibility.

Which question type in a survey is most likely to introduce acquiescence bias?

Answer: Agree/disagree Likert scale question

Agree/disagree Likert scales are prone to acquiescence bias where respondents tend to agree with statements regardless of actual opinion.

A user journey map that includes multiple departments, internal processes, and the time dimension across weeks is best described as:

Answer: An experience map

An experience map is a broader artifact that visualizes the complete human experience across time, contexts, and touchpoints beyond a single product.

In the System Usability Scale (SUS), a score of 68 is considered:

Answer: Average

A SUS score of 68 is the industry average benchmark, meaning the product meets but does not exceed typical usability expectations.

Which of the following best describes the difference between a screener and a discussion guide in user research?

Answer: The screener recruits participants; the discussion guide structures the research session

A screener filters and recruits eligible participants, while a discussion guide provides the agenda and questions for the actual research session.