Practice Test Geeks(CHP) Certified Housekeeping Professional Practice Test
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Marketing & Brand Management Flashcards

7 cards from real CHP practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.

Read the first 7 Marketing & Brand Management flashcards as text

  1. A housekeeping company receives a one-star review online alleging poor service. The best brand management response is to:

    Answer: Publicly respond professionally and offer to resolve the issue

    Publicly responding professionally shows prospective clients that the company takes feedback seriously and resolves issues.

  2. Which of the following best describes a 'unique selling proposition' (USP) for a housekeeping business?

    Answer: A specific benefit that distinguishes the company from all competitors

    A USP articulates the distinct benefit a company offers that competitors do not, making it memorable to prospects.

  3. A housekeeping brand partners with a local real estate agency to offer move-in cleaning packages. This partnership is an example of:

    Answer: Co-branding or strategic alliance

    Co-branding or a strategic alliance allows two complementary businesses to reach each other's customer base.

  4. In email marketing for a housekeeping service, which element most directly impacts whether recipients open the email?

    Answer: The subject line

    The subject line is the first thing recipients see and largely determines whether they open or delete the email.

  5. A cleaning company tracks the total revenue generated by a client over the entire relationship. This metric is called:

    Answer: Customer lifetime value

    Customer lifetime value (CLV) measures the total revenue a business can expect from a single customer over time.

  6. Which of the following social media strategies is most effective for a residential housekeeping business trying to build local brand awareness?

    Answer: Sharing before-and-after cleaning photos with location tags

    Before-and-after photos with location tags showcase real results and help local prospects find the business organically.

  7. A housekeeping company surveys clients using a scale from 0–10 asking how likely they are to recommend the service. This survey measures:

    Answer: Net promoter score (NPS)

    Net promoter score (NPS) uses a 0–10 recommendation scale to gauge customer loyalty and likelihood to refer.