CHIA Data Collection & Analytical Techniques

Question 1

A hotel analyst wants to compare its RevPAR growth to a group of similar nearby hotels. Which data source is most appropriate?

Accepted Answer

A STR competitive set report

Answer

STR competitive set reports benchmark occupancy, ADR, and RevPAR against an anonymized group of comparable hotels.

Question 2

Which formula correctly calculates RevPAR?

Accepted Answer

Room revenue ÷ rooms available

Answer

RevPAR equals room revenue divided by rooms available, which also equals ADR × occupancy.

Question 3

An RGI (RevPAR Index) of 112 means the hotel is:

Accepted Answer

Capturing 12% more than its fair share of RevPAR

Answer

An index above 100 indicates the hotel is earning more than its fair share relative to the competitive set.

Question 4

Which type of data is a guest's free-text review comment considered?

Accepted Answer

Unstructured qualitative data

Answer

Free-text comments lack a predefined format and describe qualities rather than measured quantities.

Question 5

When forecasting next month's occupancy, an analyst examines bookings already on the books for future dates. This data is known as:

Accepted Answer

Pace (on-the-books) data

Answer

Pace data shows reservations on the books for future dates compared with the same point in prior periods.

CHIA - Certified in Hotel Industry Analytics Practice Test