Practice Test GeeksCHIA - Certified in Hotel Industry Analytics Practice Test
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Competitive Intelligence & Benchmarking Flashcards

7 cards from real CHIA practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.

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  1. In hotel benchmarking, what does the acronym STR stand for?

    Answer: Smith Travel Research

    STR (Smith Travel Research) is the primary benchmarking data provider for the hotel industry, supplying competitive performance data used in STAR reports.

  2. A hotel's Revenue Generation Index (RGI) is calculated by dividing the hotel's RevPAR by the RevPAR of its:

    Answer: Competitive set

    RGI compares a hotel's RevPAR directly to its competitive set's RevPAR to measure relative revenue performance.

  3. What does the Market Penetration Index (MPI) specifically measure?

    Answer: A hotel's occupancy relative to its competitive set

    MPI measures how well a hotel captures occupancy share relative to its competitive set; an MPI of 100 means the hotel holds its fair share of occupancy.

  4. A hotel that achieves an MPI of 110 is best described as:

    Answer: Capturing 10% more than its fair share of occupancy

    An index above 100 means the hotel is outperforming its competitive set; an MPI of 110 indicates it captures 10% more than its proportionate share of occupancy demand.

  5. What is 'fair share' in the context of hotel competitive benchmarking?

    Answer: The proportion of total competitive set supply a hotel represents

    Fair share is the percentage of total room supply a hotel represents in its competitive set; if a hotel has 200 rooms and the comp set has 1,000, its fair share is 20%.

  6. The Average Rate Index (ARI) is calculated as:

    Answer: Hotel ADR ÷ Competitive set ADR × 100

    ARI equals the hotel's ADR divided by the competitive set's ADR, multiplied by 100, measuring rate performance relative to competitors.

  7. How many properties is a typical STR competitive set recommended to include?

    Answer: 5–10 properties

    STR recommends a competitive set of 5 to 10 hotels to provide a statistically meaningful and representative benchmark while keeping the set focused on true competitors.