CHI Marketing & Advertising Strategies 2

Question 1

Which metric best measures the return on investment for a home inspector's paid online advertising campaign?

Accepted Answer

Cost per acquired client

Answer

Cost per acquired client directly measures how much was spent to gain each paying customer, making it the most meaningful ROI metric for advertising spend.

Question 2

A home inspector wants to target homebuyers who recently searched for properties in a specific zip code. Which advertising platform feature enables this type of targeting?

Accepted Answer

Geofencing or geographic targeting

Answer

Geofencing and geographic targeting allow advertisers to serve ads specifically to users within defined geographic boundaries like zip codes.

Question 3

What is the primary purpose of a 'unique selling proposition' (USP) in home inspection marketing?

Accepted Answer

To differentiate the inspector from competitors with a compelling reason to hire them

Answer

A USP communicates what makes an inspector distinctly better or different from competitors, giving prospects a clear reason to choose them.

Question 4

Which type of email marketing content is most effective for re-engaging past home inspection clients?

Accepted Answer

Seasonal home maintenance tips with a referral incentive

Answer

Seasonal maintenance tips provide genuine value and keep the inspector top-of-mind, while a referral incentive motivates past clients to recommend the inspector.

Question 5

A home inspector receives a negative online review claiming they missed a major defect. What is the most professionally appropriate response?

Accepted Answer

Respond professionally, acknowledge concern, and invite offline resolution

Answer

A professional, calm public response that invites private resolution demonstrates accountability and reassures prospective clients reading the review.

(CHI) Certified Home Inspector Practice Test

(CHI) Certified Home Inspector Practice Test

CHI Marketing & Advertising Strategies 2