Meeting & Convention Planning Flashcards
7 cards from real CHI practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 7 Meeting & Convention Planning flashcards as text
Which budgeting method starts from zero each planning cycle and requires justification for every expense line item?
Answer: Zero-based budgeting
Zero-based budgeting requires planners to justify all costs from scratch rather than simply adjusting the prior year's budget.
What is 'attendee acquisition cost' in meeting and convention management?
Answer: The total marketing and registration spend divided by the number of registered attendees
Attendee acquisition cost measures the efficiency of promotional spend by calculating how much was spent to bring each attendee to the event.
Which registration method gives a meeting planner the most real-time data on attendee demographics and session preferences?
Answer: Online registration with a built-in event management platform
Online registration platforms capture data instantly and generate live reports on demographics, session selections, and payment status.
What is a 'spec sheet' (specification sheet) in meeting planning?
Answer: A document detailing each room setup, AV requirements, and timing given to venue operations staff
The spec sheet (also called a résumé or event order package) communicates every operational detail to the venue's banquet and AV teams.
What does 'ancillary revenue' refer to in the context of convention management?
Answer: Non-registration income such as sponsorships, exhibit fees, and advertising
Ancillary revenue diversifies an event's income stream beyond registration fees and includes sponsorships, exhibit space sales, and affiliate partnerships.
In event budgeting, a 'contingency fund' is typically set at what percentage of total projected costs?
Answer: 5–10%
Industry standard recommends a 5–10% contingency reserve to absorb unexpected costs without jeopardizing the overall event budget.
Which metric BEST measures an event's financial success relative to its goals?
Answer: Return on investment (ROI)
ROI compares the net financial gain (or objective achievement) from the event to the total cost, providing the clearest picture of whether the event delivered value.