Hospitality Industry Knowledge & Trends Flashcards
7 cards from real CHE practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 7 Hospitality Industry Knowledge & Trends flashcards as text
Which global rating system is widely used to classify hotels by quality and service levels using a star-based scale?
Answer: All of the above are used globally
Hotel star ratings are administered by multiple different organizations globally including AAA, Forbes, and national tourism bodies, with no single universal standard.
What is 'greenwashing' as it applies to the hospitality industry?
Answer: Falsely or misleadingly claiming environmental sustainability credentials
Greenwashing occurs when hospitality businesses make unsubstantiated or exaggerated claims about their environmental practices to attract eco-conscious travelers.
Which development model allows independent hotel operators to affiliate with a brand system for marketing and reservations support without full franchise obligations?
Answer: Soft brand collection
Soft brand collections like Marriott's Autograph Collection allow independent hotels to retain their identity while accessing a major brand's distribution network.
What is the primary driver behind the growth of 'experience economy' in hospitality?
Answer: Consumer preference for memorable experiences over material purchases
B. Joseph Pine II and James Gilmore's experience economy concept holds that consumers increasingly value unique, personalized experiences over tangible goods.
In hospitality trends, what does 'biophilic design' refer to?
Answer: Incorporating natural elements like plants, water, and light into built environments
Biophilic design connects guests with nature through architectural elements like living walls, natural light, water features, and organic materials.
Which practice in hospitality revenue management is designed to capture maximum revenue from a price-sensitive market segment?
Answer: Fenced rate strategies with advance purchase or restrictions
Fenced rates attach conditions such as advance purchase requirements or non-refundable terms, allowing price discrimination without publicly violating rate parity.
What is the primary purpose of a hotel's Environmental, Social, and Governance (ESG) reporting?
Answer: Demonstrating accountability to investors, guests, and communities on sustainability and ethics
ESG reporting communicates a hospitality company's environmental impact, social responsibility, and governance practices to stakeholders and investors.