Strategic Planning and Marketing Flashcards
6 cards from real CHE practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 6 Strategic Planning and Marketing flashcards as text
Which strategic growth option involves a healthcare organization providing a wider range of services to its existing patient population?
Answer: Service development
Service development involves creating new services or product lines for an organization's existing customer base, expanding what is offered to current patients.
A community health needs assessment (CHNA) is required of non-profit hospitals under the ACA to:
Answer: Identify community health needs and develop implementation strategies to address them
The ACA requires non-profit hospitals to conduct a CHNA every three years and develop an implementation strategy to address identified community health needs.
In healthcare strategic planning, a gap analysis identifies:
Answer: Differences between current performance and desired future performance
A gap analysis compares the organization's current state to its desired future state, identifying what needs to change to achieve strategic goals.
Value-based care contracting shifts financial risk to providers by rewarding:
Answer: Quality outcomes and efficient care delivery
Value-based care models reimburse providers based on patient health outcomes and care efficiency rather than the volume of services rendered.
Which term describes a strategy where a hospital system acquires physician practices to better control care delivery and referral patterns?
Answer: Vertical integration
Vertical integration involves a health system acquiring entities at different stages of the care delivery continuum, such as physician practices, to control more of the care pathway.
Patient experience scores, such as HCAHPS, are strategically important because they:
Answer: Impact Medicare reimbursement through value-based purchasing programs
HCAHPS scores are publicly reported and directly affect hospital Medicare reimbursement through the Hospital Value-Based Purchasing program.