Change Management Change Management Models & Frameworks 2 — Questions and Answers
Question 1: In Kotter's model, what is the purpose of 'creating short-term wins' (Step 6)?
- To finalize the change project and close it out
- To demonstrate early progress, build momentum, and silence critics of the change (Correct answer)
- To reward executives for approving the budget
- To document lessons learned for future projects
Correct answer: To demonstrate early progress, build momentum, and silence critics of the change
Short-term wins provide visible proof that the change is working, sustaining motivation and building credibility for continued transformation.
Question 2: Which stage of Lewin's Change Model focuses on reinforcing new behaviors to prevent reverting to the old state?
- Unfreeze
- Change
- Refreeze (Correct answer)
- Mobilize
Correct answer: Refreeze
The refreeze stage cements new behaviors, processes, and mindsets by embedding them into organizational culture, policies, and incentives.
Question 3: In the ADKAR model, what does 'R' represent?
- Results
- Readiness
- Reinforcement (Correct answer)
- Resilience
Correct answer: Reinforcement
Reinforcement in ADKAR includes the actions, recognition, and incentives that sustain the change and prevent employees from reverting to old behaviors.
Question 4: What distinguishes a 'burning platform' approach to creating urgency in change management?
- It uses financial incentives to motivate change
- It leverages a crisis or threat to compel action by making inaction more dangerous than changing (Correct answer)
- It focuses on long-term benefits to build gradual support
- It relies on regulatory mandates to force change
Correct answer: It leverages a crisis or threat to compel action by making inaction more dangerous than changing
A burning platform creates urgency by highlighting the severe consequences of not changing, making the status quo feel riskier than transformation.
Question 5: The Satir Change Model describes a performance dip during change. What is this disruptive period called?
- The Valley of Despair
- Chaos (Correct answer)
- Integration Phase
- Late Status Quo
Correct answer: Chaos
In the Satir model, 'Chaos' is the turbulent period following the introduction of a foreign element where performance temporarily drops before improving.
Question 6: In the ADKAR model, what does 'K' represent?
- Knowledge of how to change (Correct answer)
- Key performance indicators
- Kickoff planning steps
- Knowledge management systems
Correct answer: Knowledge of how to change
Knowledge in ADKAR means understanding how to change — having the information, training, and skills needed to implement the change successfully.
In Kotter's model, what is the purpose of 'creating short-term wins' (Step 6)?