Practice Test Geeks(CGA) Certified General Appraiser Practice Test
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Marketing & Advertising Strategies Flashcards

7 cards from real CGA practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.

Read the first 7 Marketing & Advertising Strategies flashcards as text

  1. Which marketing concept describes the process of dividing a broad real estate market into subsets of consumers with common needs?

    Answer: Market segmentation

    Market segmentation divides a broad market into distinct subgroups of buyers who have common needs, characteristics, or behaviors.

  2. An appraiser preparing a marketing analysis for a commercial property should primarily focus on which type of data?

    Answer: Local absorption rates and vacancy trends

    Local absorption rates and vacancy trends directly reflect supply and demand conditions in the subject property's market area.

  3. In real estate appraisal, 'exposure time' refers to the period during which a property:

    Answer: Would have been offered on the open market prior to the appraisal date

    Exposure time is the estimated time a property would have been on the market before the appraisal date if sold at the appraised value.

  4. A certified general appraiser analyzing a retail property's trade area should consider which primary factor?

    Answer: The geographic area from which the property draws its customers

    A trade area defines the geographic region from which a retail property draws the majority of its customers and is critical to retail market analysis.

  5. When appraising a property in a declining market, which marketing strategy consideration is most relevant to the analysis?

    Answer: Extending estimated marketing time and adjusting for market conditions

    In a declining market, appraisers must extend estimated marketing time and adjust comparable sales to reflect deteriorating conditions.

  6. Which advertising medium is typically most effective for marketing high-value commercial investment properties?

    Answer: Targeted broker networks and institutional investor publications

    High-value commercial properties are best marketed through targeted broker networks and publications reaching institutional investors who are the likely buyers.

  7. The concept of 'reasonable exposure' in marketing time assumes the property is offered at:

    Answer: A price reflective of market value under market conditions

    Reasonable exposure assumes the property is offered at market value with adequate marketing effort under prevailing market conditions.