Marketing & Sales Management Flashcards
7 cards from real CFSP practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 7 Marketing & Sales Management flashcards as text
What is the primary purpose of market segmentation in foodservice marketing?
Answer: To divide the market into distinct groups with similar needs so marketing efforts can be targeted effectively
Market segmentation divides a broad market into subsets of consumers with common needs, allowing foodservice operators to tailor marketing strategies to the right audience.
Which pricing strategy involves charging different prices for the same product based on time of day or demand level?
Answer: Dynamic pricing
Dynamic pricing adjusts prices based on demand, time, or other market conditions — commonly used in foodservice during peak hours or special events.
What does a SWOT analysis evaluate in a foodservice marketing plan?
Answer: Strengths, Weaknesses, Opportunities, and Threats
SWOT analysis identifies internal Strengths and Weaknesses alongside external Opportunities and Threats, forming a foundation for strategic marketing decisions.
A foodservice operation uses a 'loss leader' strategy by selling a popular beverage at below cost. What is the primary goal?
Answer: To attract customers who will then purchase higher-margin items
A loss leader is priced below cost to draw customers into the establishment, with the expectation that they will also purchase profitable items.
Which of the following best describes 'upselling' in a foodservice context?
Answer: Training staff to suggest premium or add-on items that increase the check average
Upselling involves suggesting higher-priced or complementary items (e.g., dessert, appetizers, premium beverages) to increase the total sale amount.
What is the purpose of a 'value proposition' in foodservice marketing?
Answer: Communicating why a customer should choose your operation over competitors
A value proposition clearly articulates the unique benefits a foodservice operation provides, differentiating it from competitors in customers' minds.
Which marketing channel is considered 'earned media' for a foodservice operation?
Answer: Positive online reviews from customers on Yelp or Google
Earned media is publicity generated organically through customer reviews and word-of-mouth, as opposed to paid advertising or owned content.