CFP Annual Giving Programs & Direct Response 2

Question 1

In direct mail fundraising, what is a 'control package'?

Accepted Answer

The best-performing mail package used as the baseline for testing new approaches

Answer

A regulatory compliance document for fundraising appeals

Answer

A restricted package reserved for major donor solicitations only

Answer

An automated system for managing donor contact schedules

Question 2

What does the RFM model stand for in donor segmentation?

Accepted Answer

Recency, Frequency, and Monetary value

Answer

Revenue, Fundraising, and Marketing

Answer

Retention, Fidelity, and Motivation

Answer

Research, Follow-up, and Management

Question 3

What is the typical response rate for a direct mail acquisition appeal sent to a cold list?

Accepted Answer

0.5–2%

Answer

10–15%

Answer

5–8%

Answer

3–5%

Question 4

Which of the following best describes a 'matching gift challenge' in an annual fund campaign?

Accepted Answer

An arrangement where a lead donor matches all gifts up to a set amount to motivate broader giving

Answer

A competition between departments to raise the most funds internally

Answer

A strategy where the nonprofit matches each donor gift with an equal contribution

Answer

A program that matches donor volunteer hours with financial contributions

Question 5

What is the 'ask string' in a direct response fundraising appeal?

Accepted Answer

The specific sequence of suggested gift amounts offered to a donor

Answer

The subject line used in email fundraising campaigns

Answer

The narrative storyline used to engage donors emotionally

Answer

The series of follow-up calls made after a direct mail piece is sent

Question 6

Which of the following is a key advantage of digital/email fundraising over direct mail?

Accepted Answer

Lower cost per dollar raised and faster response measurement

Answer

Higher average gift size per donor

Answer

Better reach among older donor demographics

Answer

Greater emotional impact per message delivered

Question 7

What is a 'phonathon' or 'telefunding' program in the context of annual giving?

Accepted Answer

A telephone-based solicitation program targeting annual fund donors and prospects

Answer

A strategy of calling major donors exclusively for planned gift discussions

Answer

An automated phone messaging system for event registration reminders

Answer

A peer-to-peer fundraising approach using smartphone apps