Practice Test GeeksCFP - Certified Fundraising Professional Practice Test
← All CFP Flashcard Decks

CFP Prospect Research & Donor Stewardship Flashcards

6 cards from real CFP practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.

Read the first 6 CFP Prospect Research & Donor Stewardship flashcards as text

  1. What is the primary purpose of prospect research in fundraising?

    Answer: To identify, qualify, and understand potential donors in terms of capacity, affinity, and linkage

    Prospect research gathers intelligence on potential donors' financial capacity, connection to the mission, and relationship to the organization to inform cultivation strategy.

  2. What does the 'LAI' principle in prospect research stand for?

    Answer: Linkage, Ability, Interest

    The LAI framework evaluates prospects based on their connection to the organization (Linkage), financial capacity (Ability), and motivation to give (Interest).

  3. Which public document is most useful for researching an individual's publicly traded stock holdings?

    Answer: SEC Form 4 and proxy statements

    SEC filings including Form 4 (insider trading) and proxy statements disclose stock ownership of corporate insiders and large shareholders.

  4. What is a 'wealth screening' service used for in prospect research?

    Answer: Using data aggregation to rank existing donors and prospects by estimated giving capacity

    Wealth screening tools (such as iWave or DonorSearch) cross-reference donor records against public data sources to estimate financial capacity and philanthropic propensity.

  5. What is the difference between a 'suspect' and a 'prospect' in donor research terminology?

    Answer: A suspect is an unqualified potential donor; a prospect has been researched and qualified as having capacity and interest

    A suspect is anyone who might be a donor, while a prospect has been researched and confirmed to have sufficient capacity, affinity, and linkage to warrant active cultivation.

  6. Which ethical guideline governs the use of donor information gathered through prospect research?

    Answer: Donor information must be used solely for the organization's fundraising purposes and protected from unauthorized disclosure

    AFP and APRA ethical standards require that donor information be kept confidential, used only for organizational purposes, and not shared without donor consent.