CFP Prospect Research & Donor Stewardship Flashcards

What is the goal of a donor stewardship program?

Answer: To thank, recognize, and engage donors in ways that build loyalty and encourage future giving

Stewardship builds long-term donor relationships by demonstrating gratitude, reporting on impact, and keeping donors meaningfully connected to the mission.

According to best practices, within how many hours should a major donor receive a personal thank-you after making a significant gift?

Answer: 48 hours or less

AFP best practices recommend acknowledging major gifts within 48 hours, ideally with a personal phone call from the CEO or board chair before a written receipt follows.

What is a 'donor impact report' used for in stewardship?

Answer: Communicating to a donor how their specific gift was used and what difference it made

A donor impact report closes the loop for the donor by showing measurable outcomes directly attributable to their gift, reinforcing confidence in the organization.

What is the purpose of a 'donor recognition society'?

Answer: To acknowledge and cultivate donors who have given at cumulative or annual levels through exclusive benefits and recognition

Recognition societies (e.g., giving clubs) create a sense of community and belonging among donors at defined giving levels, encouraging increased giving and retention.

What does 'donor retention rate' measure?

Answer: The percentage of donors who gave in a prior year who also gave in the current year

Donor retention rate measures how well an organization keeps its existing donors, with industry averages typically around 40–45% for all donors and higher for major donors.

Which of the following is considered the most cost-effective fundraising strategy?

Answer: Retaining and upgrading existing donors

It costs significantly less to retain an existing donor than to acquire a new one, making stewardship and retention the most cost-effective fundraising investment.