CFP Major Gifts & Capital Campaigns Flashcards
6 cards from real CFP practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 6 CFP Major Gifts & Capital Campaigns flashcards as text
What is the primary purpose of a feasibility study conducted before a capital campaign?
Answer: To assess organizational readiness and community support for the campaign goal
A feasibility study evaluates whether the organization has the leadership, donor base, and community support needed to achieve the campaign goal.
In a major gifts program, what does the term 'moves management' refer to?
Answer: A systematic process of strategically cultivating and soliciting major donors through planned interactions
Moves management is a disciplined approach to advancing donor relationships through a series of intentional contacts toward a major gift ask.
What is the typical gift range structure in a capital campaign pyramid?
Answer: The top 10–20% of donors provide 80–90% of the total campaign goal
Capital campaigns rely on a gift pyramid where a small number of lead gifts at the top account for the majority of the total goal.
Which phase of a capital campaign is conducted quietly with major donors before the public announcement?
Answer: Quiet phase
The quiet (or silent) phase secures 50–70% of the goal from lead donors before the campaign is announced publicly.
What is a naming opportunity in the context of major gifts?
Answer: A recognition benefit that names a facility or program after a significant donor
Naming opportunities recognize major donors by attaching their name to a building, room, program, or endowed fund in exchange for a significant gift.
What is the recommended length of a typical capital campaign?
Answer: 3–5 years
Most capital campaigns run 3–5 years, allowing sufficient time to cultivate, solicit, and steward major donors while maintaining momentum.