Mobile Commerce & Omnichannel Strategy Flashcards

A retailer integrates its website, mobile app, physical stores, and call center under one unified inventory and customer data system. This approach is best described as:

Answer: Unified commerce

Unified commerce goes beyond omnichannel by connecting all channels and back-end systems—inventory, orders, customer data—into a single platform in real time.

Which consumer behavior is the opposite of showrooming, where shoppers research online but visit a store to make the final purchase?

Answer: Webrooming

Webrooming (also called 'reverse showrooming') is when customers research products online to gather information, then buy in-store for immediacy or personalized service.

Mobile push notifications in ecommerce are most effectively used to:

Answer: Re-engage users with timely, personalized alerts such as cart abandonment reminders

Push notifications excel at delivering timely, contextual messages directly to a user's device, making them ideal for re-engagement campaigns like abandoned cart reminders.

In mobile commerce, a digital wallet (such as Apple Pay or Google Pay) primarily benefits customers by:

Answer: Enabling fast, secure checkout without manually entering payment details

Digital wallets store payment credentials securely and enable one-tap checkout, reducing friction and decreasing mobile cart abandonment.

When a customer begins a purchase on a mobile app, adds items to the cart, then completes the transaction on a desktop browser, this scenario demonstrates the importance of:

Answer: Cross-device shopping continuity

Cross-device shopping continuity ensures that cart contents, account data, and browsing history persist seamlessly across all devices a customer uses during their purchase journey.

An ecommerce brand uses geofencing technology to send a mobile coupon to customers when they walk within 500 feet of a competitor's store. This tactic leverages:

Answer: Location-based mobile marketing

Geofencing defines a virtual geographic boundary and triggers mobile notifications or ads when a user's device enters that zone, enabling highly targeted location-based outreach.

Which of the following is the primary reason mobile page load speed is critical for ecommerce conversion rates?

Answer: Mobile users are more likely to abandon a site that takes more than 3 seconds to load

Research consistently shows that mobile users have very low patience for slow pages, with abandonment rates increasing sharply after a 3-second load time, directly hurting conversions.