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Mobile Commerce & Omnichannel Strategy Flashcards

7 cards from real CES practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.

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  1. Which design approach ensures that a website automatically adjusts its layout and content to fit any screen size, from desktop to mobile?

    Answer: Responsive design

    Responsive design uses flexible grids and CSS media queries to fluidly adjust the layout across all screen sizes with a single codebase.

  2. What does an omnichannel ecommerce strategy primarily aim to achieve?

    Answer: Providing a seamless, unified customer experience across all sales channels

    Omnichannel strategy integrates all channels—online, mobile, in-store—so customers experience consistent service and data continuity regardless of touchpoint.

  3. A Progressive Web App (PWA) differs from a native mobile app primarily because it:

    Answer: Runs in a web browser and can be installed on a device without an app store

    PWAs are web-based applications that can be accessed via browser and installed on a device's home screen, bypassing app store distribution while still offering app-like experiences.

  4. Which mobile commerce metric specifically measures the percentage of mobile visitors who complete a desired action, such as making a purchase?

    Answer: Mobile conversion rate

    Mobile conversion rate tracks the share of mobile visitors who complete a goal action, making it the core KPI for evaluating mobile commerce effectiveness.

  5. What is Accelerated Mobile Pages (AMP) technology designed to do for mobile ecommerce?

    Answer: Load stripped-down web pages extremely quickly on mobile browsers

    AMP is an open-source framework that creates lightweight, fast-loading versions of web pages optimized for mobile browsers, improving speed and user experience.

  6. In an omnichannel context, 'click and collect' (also called BOPIS) refers to which customer fulfillment option?

    Answer: Buying online and picking up the order at a physical store location

    BOPIS (Buy Online, Pick Up In Store) allows customers to purchase through a digital channel and retrieve their order at a brick-and-mortar location, bridging online and physical retail.

  7. Which consumer behavior describes a shopper who researches a product in a physical store but then purchases it online at a lower price?

    Answer: Showrooming

    Showrooming occurs when consumers use a physical store as a showroom to evaluate a product but complete the purchase online, often to find better pricing.