B2B Ecommerce & Marketplace Strategy Flashcards
6 cards from real CES practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 6 B2B Ecommerce & Marketplace Strategy flashcards as text
What distinguishes B2B ecommerce from B2C ecommerce in terms of buyer behavior?
Answer: B2B buyers typically purchase in larger volumes, require custom pricing, and involve multiple decision-makers
B2B ecommerce involves higher order volumes, negotiated pricing, purchase order workflows, and complex approval processes involving multiple stakeholders.
What is a 'marketplace' model in ecommerce (e.g., Amazon, eBay, Etsy)?
Answer: A platform where multiple third-party sellers list and sell products to customers through a centralized storefront
An ecommerce marketplace aggregates multiple third-party sellers under one platform, handling customer acquisition while sellers manage their own listings and inventory.
What is a key advantage of selling on established marketplaces like Amazon or Walmart.com?
Answer: Immediate access to the marketplace's large, existing customer base without building brand awareness from scratch
Marketplaces provide sellers with access to millions of existing shoppers, dramatically reducing customer acquisition costs for new or growing brands.
What is a key challenge of relying solely on marketplace selling for an ecommerce business?
Answer: Lack of ownership over customer data and relationships, creating dependency on the platform
Marketplace sellers cannot capture customer email addresses or build direct relationships, making them vulnerable to platform policy changes, fee increases, or account suspensions.
What is a 'minimum advertised price' (MAP) policy in ecommerce?
Answer: A manufacturer's restriction on the lowest price a retailer can advertise for a product
MAP policies are set by manufacturers or brands to prevent retailers from advertising products below a specified price, protecting brand value and dealer margins.
What is an omnichannel ecommerce strategy?
Answer: Providing a seamless, integrated shopping experience across all sales channels including online, mobile, and in-store
Omnichannel ecommerce integrates all selling channels so customers experience consistent branding, pricing, and service whether shopping online, via app, or in a physical store.