Revenue Management & Pricing Flashcards
7 cards from real CHA practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 7 Revenue Management & Pricing flashcards as text
What does 'total revenue management' expand beyond traditional room revenue to include?
Answer: All revenue-generating outlets across the hotel including F&B, spa, and parking
Total revenue management optimizes revenue across all hotel profit centers—rooms, F&B, spa, meeting space, parking—not just guestrooms.
A 'hurdle rate' in hotel revenue management is best defined as:
Answer: The minimum acceptable rate at which a room should be sold on a given night
A hurdle rate is the floor price below which a room should not be sold, protecting revenue integrity on high-demand nights.
Which forecasting method uses weighted averages of historical data, giving more importance to recent periods?
Answer: Exponential smoothing
Exponential smoothing assigns decreasing weights to older data points, making recent booking patterns more influential in the forecast.
When a hotel offers a 'stay-sensitive' rate restriction, it is requiring:
Answer: A minimum length of stay or maximum length of stay
Stay-sensitive restrictions include minimum length of stay (MinLOS) and maximum length of stay (MaxLOS) controls to optimize room night yield.
The 'cost of intermediation' in hotel distribution refers to:
Answer: Commission fees and transaction costs paid to third-party booking channels
Cost of intermediation includes OTA commissions, GDS fees, and other charges paid to intermediaries for delivering a booking.
Which concept describes the practice of selling perishable inventory (hotel rooms) at a discount close to the date to avoid zero revenue?
Answer: Last-minute distressed inventory pricing
Since an unsold room night generates zero revenue, hotels may discount last-minute availability rather than let rooms go empty.
In the context of group business, 'displacement analysis' evaluates:
Answer: Whether accepting group business will displace higher-rated transient demand
Displacement analysis compares the total group revenue against the transient revenue that would be lost by blocking rooms for the group.