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Technology & Operations Management Flashcards

6 cards from real CHA practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.

Read the first 6 Technology & Operations Management flashcards as text
  1. A hotel using big data analytics in operations is MOST likely applying it to:

    Answer: Analyzing large volumes of reservation, operational, and guest behavior data to identify revenue and efficiency opportunities

    Big data analytics in hotels analyzes transaction, behavioral, and operational data at scale to identify patterns that improve revenue, personalization, and operational efficiency.

  2. A cloud-based PMS offers which advantage over a traditional on-premise server-based system?

    Answer: Reduced IT infrastructure cost, automatic software updates, multi-property access, and improved disaster recovery

    Cloud PMS eliminates on-site server maintenance, provides automatic updates, enables remote access for multi-property management, and improves disaster recovery.

  3. In hotel operations, yield management is MOST directly supported by which technology system?

    Answer: Revenue Management System for demand forecasting and dynamic rate optimization

    The RMS is specifically designed for yield management — analyzing demand patterns and generating dynamic rate recommendations.

  4. A hotel implements an energy management system. The primary financial benefit is:

    Answer: Reduced utility costs through automated optimization of HVAC, lighting, and other energy-consuming systems

    Energy management systems continuously optimize energy-consuming systems based on occupancy, time-of-day, and weather data — significantly reducing utility costs.

  5. A hotel's online reputation management strategy should include responding to:

    Answer: All reviews — positive and negative — in a timely, professional, and personalized manner

    Responding to all reviews — positive and negative — demonstrates engagement, builds trust with potential future guests, and is a proven driver of higher review scores.

  6. A hotel's mobile key technology requires integration between:

    Answer: The guest-facing mobile app, the PMS, and the door lock system with Bluetooth or NFC communication

    Mobile key requires a three-way integration: the app as guest interface, PMS for reservation and check-in data, and lock hardware for Bluetooth or NFC communication.