Strategic Planning & Leadership Flashcards
6 cards from real CHA practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 6 Strategic Planning & Leadership flashcards as text
In a PESTEL analysis for hotel strategic planning, the T stands for:
Answer: Technology factors affecting the competitive environment
PESTEL stands for Political, Economic, Social, Technological, Environmental, and Legal. Technology factors include PMS evolution, OTA disintermediation, AI, and digital guest experiences.
A hotel GM is mentoring a department head who is strong technically but struggles with team leadership. Which leadership development approach is MOST effective?
Answer: Provide structured coaching with specific behavioral goals, regular feedback sessions, and opportunities to practice leadership skills in real situations
Effective leadership development combines coaching, goal-setting, feedback, and deliberate practice in real leadership situations — not one-time training events.
Which of the following BEST describes a hotel's competitive advantage?
Answer: A sustainable attribute, capability, or position that allows the hotel to outperform competitors and create superior guest value
Competitive advantage is a durable differentiator — quality, location, service culture, loyalty program — not just size or price.
Change management in hotel organizations is MOST successful when the GM:
Answer: Creates a compelling case for change, involves key stakeholders, communicates clearly and repeatedly, and addresses concerns proactively
Kotter's change model shows that building urgency, creating a coalition, communicating the vision, and addressing resistance are critical success factors.
A hotel management team is using management by objectives. This means:
Answer: Goals are set collaboratively between managers and employees, progress is regularly reviewed, and performance is evaluated against agreed objectives
MBO is a collaborative goal-setting process where manager and employee jointly set specific measurable objectives, then evaluate performance against them.
A large hotel group is considering vertical integration by acquiring a linen supply company. This strategy is BEST described as:
Answer: Backward vertical integration to gain control over a key supply chain component
Acquiring a supplier represents backward vertical integration — moving back up the supply chain to control input costs and supply security.