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Technology & Digital Business Transformation Flashcards

7 cards from real CBA practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.

Read the first 7 Technology & Digital Business Transformation flashcards as text

  1. What is the primary benefit of cloud computing for small businesses?

    Answer: Reduces upfront IT infrastructure costs and enables scalable resource access

    Cloud computing allows small businesses to access computing resources on a pay-as-you-go basis, significantly reducing capital expenditure on hardware and IT infrastructure.

  2. Which cybersecurity framework is widely recommended for small-to-medium businesses (SMBs) in the United States?

    Answer: NIST Cybersecurity Framework

    The NIST Cybersecurity Framework provides a flexible, cost-effective approach to managing cybersecurity risks and is widely recommended for SMBs due to its accessibility and scalability.

  3. In business technology, what does the acronym ERP stand for?

    Answer: Enterprise Resource Planning

    ERP (Enterprise Resource Planning) is integrated software that manages core business processes such as accounting, procurement, HR, and supply chain in a unified system.

  4. A Customer Relationship Management (CRM) system is primarily designed to:

    Answer: Track and manage customer interactions and sales relationships

    A CRM system centralizes customer data and interaction history, helping businesses nurture relationships, improve sales processes, and enhance customer service.

  5. Which metric is most commonly used to evaluate the effectiveness of digital marketing campaigns?

    Answer: Return on Investment (ROI)

    ROI measures the revenue generated relative to the cost of digital marketing efforts, making it the most direct indicator of campaign effectiveness.

  6. Which statement best describes Software as a Service (SaaS)?

    Answer: Software delivered via the internet on a subscription basis without local installation

    SaaS delivers software applications over the internet on a subscription model, eliminating the need for local installation and reducing IT maintenance burden for businesses.

  7. What is a key strategic advantage of implementing e-commerce for a small business?

    Answer: Extends market reach beyond local geographic limitations

    E-commerce enables small businesses to sell beyond their local area, significantly expanding their potential customer base and revenue opportunities.