Color Theory & Creative Design Principles Flashcards

When balloon colors are chosen because they are adjacent on the color wheel, this harmony is called:

Answer: Analogous harmony

Analogous harmony uses colors that are adjacent (neighboring) on the color wheel, creating a cohesive and pleasing look.

In a balloon installation, 'negative space' refers to:

Answer: The empty space around and between design elements

Negative space is the empty or open area surrounding the design elements, which helps define the overall shape and composition.

Which design principle ensures all elements in a balloon arrangement feel like they belong together?

Answer: Unity

Unity creates a sense of cohesion by ensuring all design elements relate to and complement each other as a whole.

A triadic color scheme uses:

Answer: Three colors evenly spaced around the color wheel

A triadic scheme uses three colors positioned at equal intervals (120 degrees apart) on the color wheel, creating vibrant, balanced contrast.

When one element in a balloon design stands out more prominently than others, this demonstrates the principle of:

Answer: Emphasis

Emphasis (also called focal point) draws attention to a dominant element, making it stand out from the rest of the design.

Cool colors in balloon design tend to evoke which emotional response?

Answer: Calmness and serenity

Cool colors like blues, greens, and purples are associated with calm, serenity, and relaxation in color psychology.

In color theory, 'saturation' refers to:

Answer: The purity or intensity of a color

Saturation describes the intensity or purity of a color — a fully saturated color is vivid and pure, while a desaturated color appears muted or gray.