CALA Marketing & Admissions Flashcards
6 cards from real CALA practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 6 CALA Marketing & Admissions flashcards as text
What is 'occupancy rate' and why is it important to an assisted living administrator?
Answer: The percentage of units that are filled with paying residents; directly impacts revenue
Occupancy rate is the percentage of available units occupied by paying residents, and it directly determines the facility's revenue and financial viability.
Which HIPAA provision must an assisted living facility comply with during the marketing and admissions process?
Answer: Residents must consent before their health information is shared with referral sources or used in marketing
HIPAA requires that protected health information (PHI) not be used for marketing purposes without resident authorization, and confidentiality must be maintained during the admissions process.
What is a 'preadmission screening' in the context of assisted living admissions?
Answer: An evaluation to determine whether the prospective resident's needs fall within the facility's scope of care
Preadmission screening evaluates a prospective resident's physical, cognitive, and functional status to ensure the facility can safely and appropriately meet their care needs before admission.
An assisted living facility is developing a digital marketing strategy. Which online platform is typically most effective for reaching adult children researching care options for aging parents?
Answer: Facebook and Google search advertising
Facebook reaches the adult children (typically ages 45–65) who make care decisions for aging parents, while Google search advertising captures high-intent searchers actively researching assisted living options.
What should an assisted living admission agreement specifically address regarding discharge conditions?
Answer: Conditions under which involuntary discharge may occur, the notice required, and the appeals process
Admission agreements must clearly outline the specific conditions that could lead to involuntary discharge, required notice periods, and the resident's right to appeal the discharge decision.
Which practice violates ethical standards in assisted living marketing?
Answer: Offering referral fees to hospital discharge planners for directing patients to the facility
Paying referral fees or kickbacks to healthcare professionals for directing patients to a facility violates anti-kickback laws and professional ethics standards.