CAS Digital Advertising Flashcards
6 cards from real CAS practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 6 CAS Digital Advertising flashcards as text
What does CTR stand for in digital advertising?
Answer: Click-Through Rate
CTR (Click-Through Rate) is the percentage of people who click an ad after seeing it, calculated as clicks divided by impressions.
Which pricing model charges advertisers each time their ad is clicked?
Answer: CPC
CPC (Cost Per Click) is a pricing model where advertisers pay a fee each time a user clicks on their advertisement.
What is retargeting in digital advertising?
Answer: Showing ads to users who previously visited your site
Retargeting serves ads to users who have previously visited your website or interacted with your brand online, keeping it top of mind.
Which metric measures the total number of times an ad is displayed, regardless of clicks?
Answer: Impressions
Impressions count the total number of times an ad is served or displayed on a screen, whether or not the user interacts with it.
What is programmatic advertising?
Answer: Automated buying and selling of digital ad space using software
Programmatic advertising uses automated software and algorithms to purchase digital advertising space in real time, replacing traditional manual negotiations.
What is a lookalike audience in digital advertising?
Answer: A new audience that shares characteristics with your best existing customers
A lookalike audience is a targeting tool that finds new potential customers who share similar traits, behaviors, and demographics with your existing customer base.