CAS Digital Advertising Flashcards

What does A/B testing in digital advertising involve?

Answer: Comparing two versions of an ad to see which performs better

A/B testing (split testing) compares two ad variations by showing each to a similar audience to determine which version drives better results.

Which ad format typically appears before, during, or after streaming video content?

Answer: Pre-roll / in-stream video ad

Pre-roll and in-stream video ads play before, during, or after video content on platforms like YouTube, Hulu, and streaming services.

What is the primary purpose of a landing page in a digital ad campaign?

Answer: To convert ad clicks into desired actions like purchases or sign-ups

A landing page is a dedicated web page designed to convert visitors who clicked an ad into leads or customers by focusing on a single call to action.

What does ROAS stand for in digital advertising performance?

Answer: Return on Ad Spend

ROAS (Return on Ad Spend) measures revenue generated for every dollar spent on advertising, calculated as revenue divided by ad spend.

What is geo-targeting in digital advertising?

Answer: Delivering ads to users based on their geographic location

Geo-targeting allows advertisers to deliver ads to users based on their specific geographic location, such as country, city, or radius around a point.

Which of the following best describes native advertising?

Answer: Ads that blend seamlessly with the look and feel of the surrounding content

Native advertising is paid content that matches the form, feel, and function of the media format in which it appears, making it less intrusive than traditional ads.