CEM Exhibitor Relations & Sales 3

Question 1

An exhibitor requests a corner booth but all corners are already sold. The BEST response is to:

Accepted Answer

Waitlist the exhibitor for a corner and offer the best available alternative in the meantime

Answer

Waitlisting shows responsiveness while the interim offer gives the exhibitor a workable option if a corner does not open up.

Question 2

When setting booth fees, an exhibition manager should primarily consider:

Accepted Answer

Cost of show production, competitive benchmarking, and demonstrated attendee value

Answer

Pricing should reflect production costs, market standards, and the proven value delivered to exhibitors to remain competitive and sustainable.

Question 3

An exhibitor violated show rules by distributing materials outside their contracted booth space. The exhibition manager's FIRST action should be:

Accepted Answer

Privately notify the exhibitor of the violation and request immediate compliance

Answer

A private, professional notification gives the exhibitor the opportunity to correct behavior without public embarrassment, preserving the relationship.

Question 4

Which document formally outlines the rules, regulations, and responsibilities for exhibitors at a trade show?

Accepted Answer

The exhibitor service manual (ESM)

Answer

The Exhibitor Service Manual (ESM) is the comprehensive reference document that details rules, vendor contacts, deadlines, and logistics for exhibitors.

Question 5

A returning exhibitor requests the same booth location they had last year. What should the exhibition manager do?

Accepted Answer

Honor the request if the location is available and consistent with the current floor plan and priority system

Answer

Honoring location preferences when possible builds loyalty, but changes in floor plans or priority systems may legitimately affect availability.

(CEM) Certified Exhibition Manager Practice Test

(CEM) Certified Exhibition Manager Practice Test

CEM Exhibitor Relations & Sales 3