An exhibitor calls to complain that their assigned booth location receives minimal foot traffic. What is the BEST first step for the exhibition manager?
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A
Immediately reassign the exhibitor to a premium location at no charge
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B
Review the floor plan traffic flow data and discuss relocation options based on availability
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C
Apologize and offer a discount on next year's booth fee
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D
Explain that all locations were assigned fairly and no changes can be made