Practice Test Geeks(CEM) Certified Exhibition Manager Practice Test
← All CEM Flashcard Decks

Exhibitor Relations & Sales Flashcards

7 cards from real CEM practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.

Read the first 7 Exhibitor Relations & Sales flashcards as text

  1. An exhibitor requests a corner booth but all corners are already sold. The BEST response is to:

    Answer: Waitlist the exhibitor for a corner and offer the best available alternative in the meantime

    Waitlisting shows responsiveness while the interim offer gives the exhibitor a workable option if a corner does not open up.

  2. When setting booth fees, an exhibition manager should primarily consider:

    Answer: Cost of show production, competitive benchmarking, and demonstrated attendee value

    Pricing should reflect production costs, market standards, and the proven value delivered to exhibitors to remain competitive and sustainable.

  3. An exhibitor violated show rules by distributing materials outside their contracted booth space. The exhibition manager's FIRST action should be:

    Answer: Privately notify the exhibitor of the violation and request immediate compliance

    A private, professional notification gives the exhibitor the opportunity to correct behavior without public embarrassment, preserving the relationship.

  4. Which document formally outlines the rules, regulations, and responsibilities for exhibitors at a trade show?

    Answer: The exhibitor service manual (ESM)

    The Exhibitor Service Manual (ESM) is the comprehensive reference document that details rules, vendor contacts, deadlines, and logistics for exhibitors.

  5. A returning exhibitor requests the same booth location they had last year. What should the exhibition manager do?

    Answer: Honor the request if the location is available and consistent with the current floor plan and priority system

    Honoring location preferences when possible builds loyalty, but changes in floor plans or priority systems may legitimately affect availability.

  6. Which of the following is an example of a value-added service that can be included in exhibitor packages to increase sales conversions?

    Answer: Complimentary pre-show lead list of registered attendees

    A pre-show lead list of registered attendees gives exhibitors the ability to set appointments and plan outreach, directly enhancing their ROI.

  7. An exhibitor notifies show management they need to cancel 30 days before the event. According to standard industry practice, the exhibition manager should:

    Answer: Apply the cancellation policy outlined in the exhibitor contract regarding forfeited fees

    Applying the contractual cancellation policy consistently is both fair and legally sound, protecting the organizer's revenue commitments.