Technology & Digital Tools Flashcards

A nonprofit wants to use social media to increase program awareness. Which strategy yields the most sustainable long-term engagement?

Answer: Sharing mission-aligned stories and interactive content consistently

Consistent, story-driven content builds authentic community relationships and sustained engagement more effectively than promotions or purchased metrics.

Which cybersecurity measure provides the strongest protection against unauthorized access to organizational accounts?

Answer: Multi-factor authentication (MFA)

MFA requires a second verification step beyond a password, significantly reducing the risk of unauthorized access even if credentials are compromised.

An executive director is selecting a project management tool for a cross-functional team. Which feature is most essential?

Answer: Task assignment, deadlines, and progress visibility for all members

Core project management functionality—task ownership, due dates, and shared visibility—ensures accountability and coordination across departments.

What is the primary benefit of using a constituent relationship management (CRM) system in a nonprofit?

Answer: Centralizing data on donors, volunteers, and clients to improve engagement

CRM systems aggregate constituent data to help organizations personalize outreach, track interactions, and strengthen relationships at scale.

Which practice best protects an organization's data in the event of a ransomware attack?

Answer: Maintaining regular, tested, offsite data backups

Regular offsite backups allow an organization to restore operations without paying a ransom and are the most effective defense against ransomware.

When launching an online donation portal, which element most directly builds donor trust and increases conversion?

Answer: Visible security badges and SSL encryption on the payment page

SSL certificates and recognized security badges signal to donors that their payment information is protected, directly increasing their willingness to complete a donation.

An executive director must choose between building a custom database and purchasing an off-the-shelf solution. The key factor favoring the off-the-shelf option is:

Answer: It offers faster deployment and lower upfront development cost

Off-the-shelf solutions have pre-built functionality and can be deployed quickly, offering lower initial costs compared to custom development.