CED Fundraising & Development Flashcards
6 cards from real CED practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 6 CED Fundraising & Development flashcards as text
What is a 'case for support' in nonprofit fundraising?
Answer: A document articulating why donors should give to an organization
A case for support is a compelling narrative that explains an organization's mission, need, and impact to motivate donor giving.
Which fundraising approach involves asking donors to make unrestricted gifts that can be used for any organizational need?
Answer: Annual fund
Annual fund solicitations typically seek unrestricted gifts to support general operating expenses and programs.
A planned gift most commonly refers to:
Answer: A bequest included in a donor's will
Planned giving (also called legacy giving) most often involves bequests designated in a donor's estate planning documents.
What is a 'matching gift' program?
Answer: A corporate benefit where employers match employee charitable donations
Corporate matching gift programs double or more the impact of employee donations by having the employer contribute an equal or proportional amount.
In major gift fundraising, what does 'moves management' refer to?
Answer: A systematic process of cultivating and stewarding donors toward a major gift
Moves management tracks intentional relationship-building steps taken to advance a prospect from identification to solicitation and stewardship.
What is the purpose of a donor prospect research tool like WealthEngine or DonorSearch?
Answer: To identify and rank potential major donors based on wealth and philanthropic history
Prospect research tools help development teams prioritize outreach by screening for indicators of wealth and previous charitable giving.