CED CED Fundraising & Development

Question 1

What is a 'case for support' in nonprofit fundraising?

Accepted Answer

A document articulating why donors should give to an organization

Answer

A case for support is a compelling narrative that explains an organization's mission, need, and impact to motivate donor giving.

Question 2

Which fundraising approach involves asking donors to make unrestricted gifts that can be used for any organizational need?

Accepted Answer

Annual fund

Answer

Annual fund solicitations typically seek unrestricted gifts to support general operating expenses and programs.

Question 3

A planned gift most commonly refers to:

Accepted Answer

A bequest included in a donor's will

Answer

Planned giving (also called legacy giving) most often involves bequests designated in a donor's estate planning documents.

Question 4

What is a 'matching gift' program?

Accepted Answer

A corporate benefit where employers match employee charitable donations

Answer

Corporate matching gift programs double or more the impact of employee donations by having the employer contribute an equal or proportional amount.

Question 5

In major gift fundraising, what does 'moves management' refer to?

Accepted Answer

A systematic process of cultivating and stewarding donors toward a major gift

Answer

Moves management tracks intentional relationship-building steps taken to advance a prospect from identification to solicitation and stewardship.

(CED) Certified Executive Director Practice Test