Marketing & Business Development Flashcards
7 cards from real CDC practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 7 Marketing & Business Development flashcards as text
A dental practice notices that new patient numbers are strong but monthly production is flat. A consultant should investigate:
Answer: Case acceptance rates and average production per new patient
Flat production despite new patient growth signals that patients are not accepting or completing recommended treatment, pointing to case acceptance and production value issues.
Which element is MOST critical to include in a dental practice's patient-facing marketing materials under FTC guidelines?
Answer: Before-and-after photos with patient consent
The FTC requires that before-and-after images reflect typical patient outcomes and be accompanied by proper disclosures, including patient consent.
A dental consultant is advising on a practice acquisition. Which marketing asset should receive highest priority valuation?
Answer: The size and recency of the active patient database
An active, current patient database represents predictable recurring revenue and goodwill, making it the most financially significant marketing asset in a practice acquisition.
To maximize the impact of a dental practice's referral program, a consultant should recommend rewarding:
Answer: Patients after the referred friend completes their first appointment
Rewarding referrals upon completed appointments ensures the practice receives genuine value before incurring the reward cost and reinforces the desired behavior.
A dental practice is launching a whitening promotion. The MOST effective way to measure this promotion's ROI is to:
Answer: Compare whitening production revenue to promotion costs
True ROI requires comparing the revenue generated directly from the promotion against all associated costs, not proxy engagement metrics.
When designing a dental practice's recall system, the recommended contact sequence for an overdue patient is:
Answer: Email → text → phone call → mailed notice
A multi-channel recall sequence progressing from low-friction digital contacts to a personal phone call and finally a mailed notice maximizes reach across patient communication preferences.
A dental practice website's primary conversion goal should be:
Answer: Prompting visitors to request an appointment or call the practice
A practice website must be designed to convert visitors into booked appointments; all content and design should support that single primary call to action.