Marketing & Business Development Flashcards
7 cards from real CDC practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 7 Marketing & Business Development flashcards as text
A dental practice has a high volume of inactive patients (no visit in 18+ months). Which reactivation method typically yields the highest response rate?
Answer: Personal phone calls from the practice
Personal phone calls from a known team member consistently outperform other reactivation methods because they create a direct, personal connection.
When evaluating a dental practice's online reputation, a CDC consultant should prioritize which review platform?
Answer: Google Business Profile
Google Business Profile reviews carry the most weight for local search ranking and are seen by the largest number of prospective patients.
A practice is considering adding cosmetic dentistry services. A consultant's market analysis should FIRST examine:
Answer: Patient demographics and income levels in the practice's zip code
Market viability depends on whether the patient base has the income and interest to support elective cosmetic services, making demographic analysis the essential first step.
Which key performance indicator (KPI) most directly reflects the revenue impact of a dental practice's marketing investment?
Answer: Cost per new patient acquired
Cost per new patient acquired links marketing spend directly to practice revenue generation, making it the most actionable financial marketing KPI.
A dental practice wants to differentiate itself in a competitive market. Which of the following represents a sustainable competitive advantage?
Answer: Offering Saturday appointments as the only practice in the area doing so
Offering unique access hours that competitors do not provide creates a structural advantage that is difficult for others to immediately replicate.
An associate dentist wants to build her own patient base within an established group practice. A consultant should recommend she focus on:
Answer: Personal branding through community involvement and patient education
Personal branding through community involvement and patient education builds trust and name recognition, allowing an associate to cultivate a loyal personal following.
Which marketing approach is BEST suited to promote an emergency dental service to prospective patients who are actively searching for immediate care?
Answer: Pay-per-click search advertising
Pay-per-click search ads intercept patients at the exact moment of high-intent searching, making it the most effective channel for emergency service promotion.