CDA CDA Business & Marketing Practices 2

Question 1

What is 'brand identity' for a decorative artist?

Accepted Answer

The consistent visual style, tone, and values that distinguish your work in the market

Answer

The name of your business only

Answer

The logo you use on invoices

Answer

Your social media follower count

Question 2

Which of the following best describes a 'niche market' strategy for a decorative artist?

Accepted Answer

Specializing in a specific style or client segment to become the go-to expert

Answer

Offering every type of decorative art to all clients

Answer

Lowering prices to attract the largest possible audience

Answer

Copying popular trends without developing a signature style

Question 3

What is the purpose of a 'terms and conditions' section in a decorative art service agreement?

Accepted Answer

To clearly define rights, responsibilities, and dispute resolution for both parties

Answer

To describe the artistic style the client wants

Answer

To list all the materials the artist will use

Answer

To set the delivery address for the finished work

Question 4

How can a decorative artist effectively use testimonials in their marketing?

Accepted Answer

By featuring authentic client feedback on their website and social media

Answer

By fabricating positive reviews

Answer

By sharing competitors' negative reviews

Answer

By keeping testimonials private for internal use only

Question 5

What does 'overhead cost' mean for a decorative art business?

Accepted Answer

Fixed business expenses like studio rent, insurance, and utilities not tied to a specific project

Answer

The cost of a single project's materials

Answer

The client's budget for a job

Answer

The profit earned after all expenses

Question 6

Which legal document protects a decorative artist's original designs from unauthorized reproduction?

Accepted Answer

Copyright registration

Answer

Business license

Answer

General liability insurance policy

Answer

Sales tax permit