A CRM team runs an A/B test on two email subject lines and finds a p-value of 0.03. At a significance level of 0.05, what should they conclude?
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A
There is no statistically significant difference between the two subject lines
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B
The difference in open rates is statistically significant and unlikely due to chance
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C
The test needs to run longer before any conclusion can be drawn
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D
A p-value of 0.03 means the result is 3% accurate