Communication Strategies & Planning Flashcards

When a communication plan targets multiple stakeholder groups, the recommended approach for messaging is to:

Answer: Develop one core message with tailored framing for each audience

A single core message maintains consistency while audience-specific framing ensures relevance and resonance for each group.

In the RACE model of public relations planning, what does the 'E' stand for?

Answer: Evaluation

In RACE (Research, Action planning, Communication, Evaluation), 'E' represents Evaluation of outcomes against objectives.

A communicator is planning a campaign with a six-month timeline. Which tool is most useful for mapping deliverables, milestones, and responsible parties?

Answer: Gantt chart

A Gantt chart visually maps tasks, timelines, milestones, and ownership across a project's duration.

Which communication planning principle suggests that messages should be repeated across multiple channels to maximize retention?

Answer: Redundancy principle

The redundancy principle holds that repeating messages across different channels reinforces retention and reaches diverse audience segments.

An organization's communication strategy should be directly derived from its:

Answer: Organizational mission, vision, and business goals

Communication strategy must align with and support the organization's overarching mission, vision, and strategic business objectives.

In crisis communication planning, a 'holding statement' is best described as:

Answer: A brief, factual response issued while full information is being gathered

A holding statement acknowledges a situation and demonstrates responsiveness before complete information is available.

When selecting channels for a strategic communication plan, the primary consideration should be:

Answer: Where and how the target audience prefers to receive information

Channel selection should be driven by audience media habits and preferences to maximize message reception and engagement.