Communication Strategies & Planning Flashcards

Which element of a communication plan defines the desired outcome that the communication effort is intended to achieve?

Answer: Communication objective

A communication objective defines the specific, measurable outcome the plan is designed to achieve.

A company wants to shift employee attitudes toward a new workplace safety policy. Which communication approach is most effective for attitude change?

Answer: Two-way dialogue sessions with leadership

Two-way dialogue allows employees to voice concerns and receive clarification, which is most effective for attitude and behavior change.

In strategic communication planning, a SWOT analysis is used to:

Answer: Identify internal strengths and external opportunities relevant to the communication effort

A SWOT analysis assesses internal strengths and weaknesses alongside external opportunities and threats to inform communication strategy.

When developing a communication strategy for a diverse global audience, a communicator should prioritize:

Answer: Cultural adaptation and localization of content

Cultural adaptation ensures messages resonate appropriately with each audience segment across different cultural contexts.

Which metric best measures the effectiveness of an internal communication campaign aimed at increasing employee awareness?

Answer: Pre- and post-campaign awareness survey scores

Pre- and post-campaign surveys directly measure changes in awareness, providing evidence of the campaign's effectiveness.

The 'communication audit' step in planning is primarily designed to:

Answer: Assess current communication practices and identify gaps

A communication audit evaluates existing communication practices, channels, and materials to identify strengths and gaps before planning begins.

Which planning framework helps communicators align messages with the specific stage of change an audience is experiencing?

Answer: Transtheoretical (Stages of Change) model

The Transtheoretical model categorizes audiences by their readiness to change, enabling tailored messaging for each stage.