Press Release & Media Pitching Flashcards
7 cards from real CCP practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 7 Press Release & Media Pitching flashcards as text
Which distribution method is generally MOST effective for reaching a highly targeted group of niche trade journalists?
Answer: Personally curating a focused media list and sending direct, personalized pitches
A curated, personalized approach consistently outperforms mass distribution when targeting specialist trade journalists.
The 'inverted pyramid' structure in a press release places information in which order?
Answer: Most important facts first, followed by supporting details and background
The inverted pyramid leads with the most newsworthy information so editors can cut from the bottom without losing the key message.
A PR professional should follow up a pitch email with a phone call after approximately:
Answer: Two to three business days if no response has been received
Following up after two to three business days is respectful of a journalist's deadline-driven schedule while keeping the pitch relevant.
Which component of a press release provides a standard description of the issuing organization and typically appears at the end?
Answer: Boilerplate ('About' section)
The boilerplate is a pre-approved paragraph describing the company that appears after the body of every press release.
When issuing a press release about a product recall, the primary communication goal should be:
Answer: Rapidly providing clear, complete safety information to protect consumers
Crisis press releases on safety matters must prioritize transparent, complete consumer safety information above all reputational considerations.
The symbol '###' placed at the bottom of a press release indicates:
Answer: End of the document / end of release
'###' is a standard journalistic convention signaling the end of the press release text.
Which pitch timing strategy is generally LEAST effective?
Answer: Sending a pitch to a daily newspaper journalist on a Friday afternoon
Friday afternoons are notoriously difficult for pitching daily newspaper journalists who are wrapping their week and facing weekend deadlines.