Media Relations & Public Speaking Flashcards
7 cards from real CCP practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 7 Media Relations & Public Speaking flashcards as text
The 'PREP' framework for answering questions in public speaking stands for:
Answer: Point, Reason, Example, Point
PREP (Point, Reason, Example, Point) provides a concise, structured method for answering questions clearly and memorably.
A communications professional receives a call from a journalist on deadline with no time to verify key facts. The best course of action is to:
Answer: Ask for the journalist's deadline and commit to a verified callback within that window
Committing to a verified callback within the journalist's deadline shows responsiveness while ensuring accuracy, preserving both the relationship and credibility.
Which nonverbal behavior most undermines a speaker's credibility during a live presentation?
Answer: Gripping the podium with both hands throughout the speech
Gripping the podium signals nervousness and defensiveness, creating a physical barrier that distances the speaker from the audience.
What distinguishes a 'proactive' media strategy from a 'reactive' one?
Answer: Proactive strategies initiate story pitches and relationship building; reactive ones respond to inquiries or crises
Proactive media strategy involves initiating coverage opportunities rather than waiting for journalists to call, giving the organization greater narrative control.
A 'media advisory' differs from a press release primarily because it:
Answer: Invites media to an upcoming event rather than announcing completed news
A media advisory serves as an invitation with event logistics, prompting journalists to attend, while a press release announces newsworthy information.
When speaking to a hostile audience, a communicator should:
Answer: Acknowledge areas of common ground before presenting potentially contentious points
Establishing common ground first lowers defensiveness and creates a more receptive environment for messages the audience may initially resist.
What is the main risk of over-reliance on PowerPoint slides during a public presentation?
Answer: The speaker may lose connection with the audience by reading from slides instead of engaging directly
Reading from slides shifts the audience's attention to the screen and breaks the direct human connection that makes presentations persuasive.