Media Relations & Public Speaking Flashcards
7 cards from real CCP practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 7 Media Relations & Public Speaking flashcards as text
A 'dark site' in crisis communications is:
Answer: A pre-built website activated during a crisis to provide accurate public information
A dark site is prepared in advance and launched during a crisis so accurate information reaches the public faster than rumors can spread.
The term 'media landscape' in communications planning refers to:
Answer: The full ecosystem of media outlets, platforms, and journalists relevant to an audience
Understanding the media landscape helps communicators identify which outlets, reporters, and platforms most effectively reach their target audiences.
When a journalist asks 'what would you say to critics who argue…', the spokesperson should:
Answer: Acknowledge the concern, provide context, and pivot to your key message
Acknowledging criticism before countering it demonstrates credibility and prevents the spokesperson from appearing dismissive or defensive.
What is the purpose of a 'Q&A document' prepared before a major announcement?
Answer: To prepare spokespeople with consistent, accurate answers to anticipated media questions
A Q&A document ensures all spokespeople deliver consistent, accurate answers regardless of which reporter asks the question.
In public speaking, the 'Tell them what you'll tell them, tell them, tell them what you told them' structure refers to:
Answer: A three-part speech structure: preview, content delivery, and summary
This classic structure uses a preview, main body, and recap to reinforce key messages and improve audience retention.
A spokesperson who provides technical jargon-heavy answers during a consumer media interview risks:
Answer: Being quoted accurately but confusing the audience and diluting the message
Jargon-heavy language forces journalists to paraphrase, increasing the risk of inaccurate coverage and losing the intended message.
Which practice best demonstrates active media relationship management over time?
Answer: Providing exclusive tips and background information to build trust even without immediate news
Serving as a reliable, ongoing resource for journalists builds trust that results in better coverage and faster responses when you need media support.