Digital Communications & Social Media Flashcards
7 cards from real CCP practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 7 Digital Communications & Social Media flashcards as text
Which social media algorithm factor most commonly determines whether organic content is shown to non-followers?
Answer: Early engagement signals such as likes, comments, and shares shortly after posting
Most platforms use early engagement velocity as a key signal—content that quickly earns interactions is distributed more broadly to non-followers.
In digital PR, what does 'earned media' refer to?
Answer: Coverage, mentions, and shares generated organically without payment
Earned media is coverage or mentions obtained organically through newsworthiness, relationships, or quality content—not purchased or self-published.
Which accessibility best practice should digital communicators follow when posting images on social media?
Answer: Add alt text describing the image content for screen reader users
Alt text provides a text description of images for users relying on screen readers, making content accessible to people with visual impairments.
What is a 'content pillar' in a digital communications strategy?
Answer: A core theme or topic area that anchors an organization's ongoing content program
Content pillars are the fundamental thematic categories that give a brand's content strategy focus, consistency, and strategic direction.
A nonprofit communications team has a limited budget. Which digital channel typically offers the highest return for organic audience building at low cost?
Answer: Email marketing to an opt-in subscriber list
Email marketing to an opted-in list consistently delivers high ROI for nonprofits because the audience is self-selected, highly engaged, and requires minimal ad spend.
Which practice violates Federal Trade Commission (FTC) guidelines for influencer marketing in the US?
Answer: An influencer receiving free products and posting a review without disclosure
FTC guidelines require clear disclosure of material connections—including free products—so consumers can assess potential bias; omitting this is a violation.
What distinguishes 'reach' from 'impressions' in social media analytics?
Answer: Reach is the number of unique users who saw the content; impressions is the total number of times it was displayed
Reach represents unique users exposed to content, while impressions count total views including multiple exposures by the same user.