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CCP Ethics & Professional Standards in Communications Flashcards

6 cards from real CCP practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.

Read the first 6 CCP Ethics & Professional Standards in Communications flashcards as text

  1. The IABC Code of Ethics requires communications professionals to prioritize which core principle above all others?

    Answer: Truthfulness, accuracy, and honesty in all communications

    The IABC Code of Ethics centers on truthfulness and accuracy as the foundational obligations of all communications professionals.

  2. A communications professional discovers that data in an approved press release is inaccurate. The ethical course of action is to:

    Answer: Flag the inaccuracy immediately and halt distribution until corrected

    Distributing known inaccurate information violates professional ethics codes and can cause significant reputational and legal harm to the organization.

  3. Which practice constitutes a conflict of interest for a communications professional?

    Answer: Recommending a vendor in which the communicator has a personal financial stake without disclosure

    Recommending a vendor with an undisclosed personal financial interest violates conflict-of-interest principles and undermines professional integrity.

  4. The principle of 'transparency' in communications ethics means:

    Answer: Being open about the source, intent, and potential limitations of communications

    Transparency requires communicators to be honest about who is communicating, why, and any material limitations or interests that could affect the message.

  5. When a client asks a PR professional to place a paid article without disclosing it as sponsored content, this practice is known as:

    Answer: Covert advertising / undisclosed paid placement

    Undisclosed paid placement violates FTC disclosure guidelines and PRSA/IABC ethics codes, which require clear identification of sponsored content.

  6. Under the PRSA Code of Ethics, the concept of 'safeguarding confidences' means a communicator must:

    Answer: Protect privileged client and employer information unless disclosure is required by law or ethical obligation

    The PRSA Code balances confidentiality with the obligation to disclose when silence would enable unlawful or unethical conduct.